Before I start this review I just want to point out how much I ummed and ahhed over buying these products. Obviously I know a lot about purple shampoo and how it tones your hair but never before had I heard of pink or "rose" shampoo or what it was used for. In the end, my need for candy floss hair with minimum damage took priority and I decided to pay £6 each for these products. When I got home, I couldn't find many reviews for them online. In fact I think I managed to find two, so once again I started to worry that this was one of those products that there was no need for and I kept telling myself it wasn't going to work. I don't know why I'm so negative all the time, I just hated the thought of spending money on something that was going to be an absolute pile of rubbish.
Regardless of my fears I decided to stick it on my head and hope for the best. I'm so glad I did.
First things first, I love how simple Bleach London's packaging is on all of their products. These little bottles of hair dye/toner look so cute and fit perfectly in my bathroom. They also hold a lot of dye/toner and you can usually get a few applications out of them. Bleach London products also have a lovely floral smell which is such a nice change from normal hair dyes - there's no icky smells here, just a pleasant application experience.
Both of the shampoo and conditioner are extremely pink toned, much like a purple/silver shampoo they are quite thin and apply easily onto the hair. On the back of the bottle they both suggest wetting your hair first then applying the shampoo. You have to lather the shampoo into your hair and leave it for 5-10 minutes, then wash and apply conditioner to which you also leave on for another 5-10 minutes. It's a little bit of a tedious process and a lot like dying your actual hair, but it's definitely worth it.
The first time I used this product I wasn't expecting any sort of colour change. You don't tend to get a tone change the first few times you use purple shampoo so I really didn't think there would be any change. But sure enough once I'd dried my hair you could tell that the lighter sections of blonde had gone a very pale shade of pink. It looked lovely and was a great start to my pink toning experience.
I have used both the shampoo and conditioner every time I have washed my hair over the last few days and slowly but surely my hair colour has built up. I won't lie and tell you that my hair is bright pink but I know this is because I have dark strawberry blonde hair. Seeing how this toner reacts to the lighter parts of my hair makes me believe that your whole head of hair is light blonde or bleach blonde this shampoo and conditioner will work fantastically on you! For me, however, I'm having to deal with baby pink streaks on peach hair - it looks cute but I'd prefer it all to be pink!